E-commerce trading review report
One question, a complete trading picture: sales and AOV, repeat purchase rate, top products, and where your best customers come from.
What this report answers
The e-commerce trading review is a generative report that summarizes how the store is trading: net sales after refunds, average order value, repeat purchase rate, top products, and performance by channel. Ultra BI builds it from Shopify and your ad data in seconds, with the query shown so the numbers are easy to trust.
Key metrics
- Net & gross sales (after refunds)
- Average order value (AOV)
- Repeat purchase rate
- New vs returning revenue
- Top products and variants
- Sales by acquisition channel
Works with
Ask follow-ups in plain English
FAQ
What data do I need for this report?
A store source like Shopify covers sales, AOV, and repeat rate; connecting GA4 adds channel and acquisition breakdowns.
Can it show new vs returning customer revenue?
Yes. The report splits revenue between first-time and returning customers and tracks repeat purchase rate over time, so you can see how well the store retains buyers.
Can I customize the template?
Yes. Ask follow-up questions in plain English to slice trading by product, channel, or period, then save it. It pairs well with the ROAS & CAC template.
Generate your trading review
Connect Shopify and your ad data, then run this report in seconds.