Churn & retention report
One question, a complete retention picture: gross and net churn, retention curves, and the cohorts and segments most at risk.
What this report answers
The churn & retention report is a generative report that explains how well you keep customers and revenue: gross and net revenue churn, logo churn, retention curves by cohort, and at-risk revenue. Ultra BI builds it from your product database and Stripe in seconds, with the query shown so every number is verifiable.
Key metrics
- Gross & net revenue churn
- Logo (customer) churn rate
- Net revenue retention (NRR)
- Retention curves by cohort
- At-risk revenue from failed payments
- Churn reasons and segments
Works with
Ask follow-ups in plain English
FAQ
What data do I need for this report?
A billing source like Stripe covers revenue churn and NRR; connecting your product database adds segmentation by plan, cohort, and usage.
Does it show gross and net churn separately?
Yes. The report breaks out gross revenue churn from net revenue churn (after expansion), plus logo churn, so you can see whether upsells are offsetting lost customers.
Can I customize the template?
Yes. It is a starting point — ask follow-up questions in plain English to slice churn by any segment, then save the version you want. It pairs well with the SaaS revenue overview.
Generate your churn & retention report
Connect your database and Stripe, then run this report in seconds.