Generative BI for marketing teams without a data analyst
Ask about ROAS, CAC, channel performance, or funnels in plain English and get a full report back — charts, narrative, and the exact query — from GA4, your ad platforms, and your store.
In short
Ultra BI is generative business intelligence for marketing teams. You connect GA4, your ad platforms, and your store, ask a question in plain English, and Ultra BI returns a complete report — visualizations, a written explanation, and the underlying query — in seconds. No analyst, no spreadsheets, and no waiting on whoever owns the dashboards.
Questions you can just ask
How it works
Connect your stack
Securely connect GA4, your ad platforms, and your store or database. Ultra BI reads the data so you don't export anything.
Ask in plain English
Type a question the way you'd ask a teammate. Ultra BI plans the query, runs it across your sources, and assembles the report.
Read, inspect, share
Get charts and a written narrative, expand the generated query to verify it, then save or share the report with your team.
Everything you need to see your business clearly
Blended ROAS & CAC
Combine ad spend and revenue across channels into one blended view — with the change explained in plain language, not just plotted.
Channel & campaign analysis
Compare channels, campaigns, and creatives on demand. Ask for any slice — by source, period, or audience — without building a report first.
Funnel & conversion paths
See where visitors stall on the way to converting, and which channels send traffic that actually sticks.
Answers in seconds
No ticket queue and no waiting on the analyst. Anyone on the marketing team can get a trustworthy answer instantly.
Any source, joined
Blend GA4, ad spend, and store revenue in a single question. Ultra BI handles the joins so you don't model anything first.
Inspectable & safe
Every report shows the query it ran, so the numbers behind a ROAS or CAC claim are easy to verify and trust.
Real-world use cases
Monday performance review
A growth lead opens Ultra BI each Monday and asks for last week's spend, blended ROAS, and CAC by channel — a clear performance snapshot without pinging anyone for a pull.
See the ROAS & CAC template →Self-serve for the whole team
Paid social asks about creative performance, SEO asks about organic landing pages, and the lead asks about blended efficiency — all from the same plain-English interface, no analyst in the loop.
Frequently asked questions
Do I need an analyst or SQL skills to use Ultra BI?
No. Ultra BI is built for marketing teams without a dedicated analyst. You ask in plain English and it generates the report and the query for you. Technical users can still inspect and refine the query whenever they want.
Which marketing sources does Ultra BI connect to?
Common marketing stacks: GA4, ad platforms, your store, and CRM tools like HubSpot. See the full data sources list.
Can Ultra BI calculate blended ROAS and CAC?
Yes. By joining ad spend with revenue from your store or billing system, Ultra BI produces blended ROAS and CAC across channels in one report — and shows the query so the math is transparent.
How is this different from the reports in GA4 or my ad tools?
Those tools each show their own slice. Ultra BI blends them and generates a full report — charts plus a written explanation — for any question, so you're not limited to a single platform's pre-built views.
Related
See your marketing performance in plain English
Connect GA4 and your ad platforms, then ask your first question. A full report comes back in seconds.